A lot of the world’s businesses are driven by the internet. One way to get financial success is to rank high on Google for certain phrases. That means that you want to be good with Search Engine Optimization (SEO).
While there are SEO companies that can help you attain success, there are things that you can do first. Here are some tips to point you in the right direction.
Make Sure That Your Domain Name Is a Good One
This is huge for name recognition. You want people to be able to just type the name of your business in the search field and have the site pop up immediately. By making sure that you have a prominent and easy-to-remember
It’s important that your domain name, while memorable, is also tied directly in with your business or brand. That means not picking something generic that could be related but could be the name of your business or brand. You might have to include the name of the city or state if you have the same name as another company elsewhere. ,
Pick a Reliable Website Platform
There are a lot of website platforms out there to choose from. That’s because the web is here to stay and is ingrained in society. So it makes sense that there is a lot of competition. Make sure that the platform you pick is set up in your country and has reliable support to contact should there be any issues.
You want to pick a platform that has been around for a long time and has a good reputation. There are also two choices – having them host your site, where they can do a lot of things behind the scenes or you can self-host the site, which means you can make a lot of changes yourself.
Make Sure Your Website Host is Secure
This is important for both you and any customers. It’s vital that your own information is safe… but you also want to use something that is safe for your customers or clients. Losing them to stolen data is something that is very hard to recover from and can sink businesses.
One other note here – make sure that your site begins with “Https://“ which gives a very secure encryption. Google will not rank sites that just begin with “http://“, since they are more susceptible to hackers. A good website host will have this for you so you can put out your content knowing that it is safe.
Make a Website that Gives a Positive User Experience
This means that you try to have a site that is easy to load and navigate, has great content that keeps them coming back for more. That means you should have a set schedule and keep up with it.
There are other things that you should make sure about your site:
- It has a readable font – This should be a priority if you want people to stay on your site. That means not picking weird fonts that might look cool at first but then can cause eye strain rather quickly.
- The site navigation is easy and intuitive – You want people to feel comfortable on your site and not feel frustrated trying to figure out which page to go to next. That will lead to them clicking out faster than you would like… and not returning.
- There are no annoying pop-up ads – Getting revenue should be a priority, but not in such a way that it makes people mad. That’s also a guaranteed way to drive off traffic for good. Do some research on the best web advertising methods.
- Make sure that mobile users can view the site correctly – While there are still people who use desktops and laptops, usually at their jobs, more and more people are using their phones. That means you want to make sure that your site loads properly on both iPhones and Androids, which can then lead to more regular viewers. Skimping on this is a bad idea since it can lead to lost customers and a drop in overall business.
Are you feeling overwhelmed? There are a lot of things to remember when it comes to setting up a website to dominate in SEO, but some of these tips can get you on the road toward domination. If not that, then you will set up a good foundation for a SEO company to come in and fine-tune things.
The important thing to remember is that if you want to be in this business, you will constantly need to be adjusting and adapting. There are always changes in Google’s algorithms that need to be addressed -you must pay attention to what is going on or be left behind. If you are diligent and know that it is a marathon, then you can get long-term success.
